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Since I mostly review books about interiors and fashion, it's always nice to get something a little different. And since one of my favorite things is typography, "Word as Image" by Ji Lee was a fun break. Ji Lee is the Creative Director of Facebook. Who knew?!?!
The book runs on a simple challenge: create an image out of a word, using only the letters in the word itself. One extra rule: only use the graphic elements of the letters without adding outside parts. What results is a truly innovative art - simple words evolve into lines and shapes where the word itself becomes the illustration of the word.
In the word ELEVATOR, the V and A become down and up buttons, while the O's in BALLOONS float away off the page. In the word MAGIC - the letter 'I' becomes invisible...that's definitely my favorite one!
In the word ELEVATOR, the V and A become down and up buttons, while the O's in BALLOONS float away off the page. In the word MAGIC - the letter 'I' becomes invisible...that's definitely my favorite one!
The genius of it is the simplicity. CLOCK is a clock face where the L creates the hands inside the O.
There is even hauntingly modern culture - NEW ORLEANS is half "underwater", the M and A in STOCK MARKET are a deep-dip stock line, and BRAZIL is, well, think "thong."
If not anything "Word as Image" is inspiring in its creativity and it will definitely make you think.
Which is your favorite Word as Image from the ones you see here??
-images by jen ramos
